Case Study

May 02 2019

While typically considered a live production “broadcast” tool, Paint has found its way into sports training for the same reasons broadcasters the world over use it: immediate coach/athlete engagement and descriptive analysis.


“It’s super-efficient — immediate feedback. We pull live action and can stop the action in the octagon and immediately evaluate and integrate what we see. It’s used in the action of coaching, going back-and-forth from training to evaluating, without athletes ever having to leave the octagon.”


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